They had me with "Give Fleece a Chance" The Campaign for Wool website is really lovely and full of great information about this amazing fiber. At the store we've been talking about the need to have wool garment fabrics for quite a while now. We haven't ordered any yet, but I've been doing some research and it's amazing all the different weights, hand, colors and design you can get wool apparel fabric in. And of course there is the yarn. Oh, the beautiful yarn!
By the way, I don't know why I think it's incredibly adorable that Prince Charles is trying to help the wool industry (Not to mention his many other environmental causes) but I do.